To me the reviews by them come off like this:
"These are pretty much the best strings I've ever invented. It's bright if you like that and also the lows are great in case you dont like bright strings. They feel really good so you'll instantly become a lot better than you were before you used them. Now listen to me playing through $10,000 worth of gear and so many effects that the actual tone is pretty hard to tell apart. These are the most best strings on the market and you'll sound just like me if you play them."
It just sounds like throwing in whatever appeals to the most people. I guess I shouldn't expect them to give a totally honest review or list negative things for an advertisement, but it all just sounds so fake that it's kind of a turn off. Also JEGUS SO MUCH TREBLE.